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コメント (15)

designerarvid•6日前
Clear and interesting names is extremely good customer experience. Most companies name their products straight from the ERP system, creating incomprehensible codes that sounds like they come from Star Trek.

Ikea has pioneered so much within service design (design beyond the actual product). The in-store journey, the self-assembly, the assembly instructions, clear naming, clear product display, in-store restaurant experience. The list goes on.

After Ingvar Kamprad retired, he continued travelling the world to do store inspections. Full-day walkthroughs that started in the morning at the loading bay and continued throughout the store. Everything was inspected and a list of follow-up actions was created for the store manager.

senko•7日前
My favorite is `fejka` for the artificial plant/flower.

I think "being as widely-understandable pun as possible" is definitely one of their naming priorities.

markvdb•6日前
> Every possible product name is carefully checked to avoid undesirable meanings in other languages, political or religious affiliations and fit into our global profile.

I present to you "Svalka" wine glasses. Dump", rubbish heap", or easy, promiscuous woman of ill repute in informal Baltic (and Slavic?) slang.

hk__2•7日前
> Did you know that we name around 2,000-3,000 new products every year?

I find this surprisingly high; I guess it’s _products_ and not _names_, meaning that five colors of the same product count as five new products but only one name.

azibi•7日前
Fun Dutch observation: IKEA’s ANTILOP high chair sounds like “anti lopen” in Dutch. “lopen” = “to walk” So the name can be interpreted as “anti walking” or “prevents your baby from walking away.” I know it’s actually named after the animal (antelope), but the accidental Dutch wordplay is perfect for a baby chair.
7734128•7日前
The door mats are mostly named after places in Denmark, as they should be.
rootbear•6日前
I was looking at IKEA's home automation stuff, some of which uses the name TRÅDFRI and I thought the "FRI" part sounded like "free" and sure enough this just means "wireless". I'm guessing the "TRÅD" part is possibly a cognate of English "thread", so "thread free" is a literal translation. (I don't speak Swedish so forgive me if I'm completely off on this.)
jannyfer•7日前
The $50USD Bluetooth speakers "NATTBAD" gave us a good chuckle.

https://www.ikea.com/us/en/p/nattbad-bluetooth-speaker-yello...

dspillett•6日前
> Every possible product name is carefully checked to avoid undesirable meanings in other languages

This procedure does not always work: https://adland.tv/whats-name-case-2351-ikeas-gutvik-bunk-bed

Eduard•7日前
> contain between 4 and 12 letters

PAX

https://www.ikea.com/de/en/cat/pax-system-19086/

fy20•7日前
For a Swede it must seem kind of strange to understand the product names. You see an ACORN toy, a NIGEL bookshelf, and the CROYDON sofa... which sounds like it belongs in a council estate flat.

Definately more fun would be the Polish version. How many people can pronounce the BYDGOSZCZ sofa, the PRZEMYSŁAW bookcase and the PSZCZOŁA soft toy?

tverbeure•7日前
> Every possible product name is carefully checked to avoid undesirable meanings in other languages, political or religious affiliations and fit into our global profile.

I love the JERKER desk that I bought 26 years ago, so I assume this rule must be younger than that.

arjvik•6日前
> Sofas → Swedish place names

Looks like some of these place names have been overpowered in search results by their named-for sofa counterparts! When searching Finnala, Sweden, I essentially only get search results for the sofa, and even the Google AI overview, while admitting it's a locality in Sweden, shows me a picture of the sofa!

novoreorx•6日前
> Did you know that we name around 2,000-3,000 new products every year?

If that's true, I wonder how many years it will take to use up the remaining unused Swedish words.

Loic•7日前
About 25 years ago, one rule was that everything related to the toilets was in Danish. He said it was the Swedish Danish rivalry.