AI-generated posters don’t have to be horrible

A lot of people in the comments say that the supposedly better examples in the article are still “horrible” because they can tell they’re AI and point to things that the AI did “wrong” and a human artist would do better.

That may be true if you’re working with a top of the line artist, but in my experience the average freelance designer online is significantly worse than AI. I’ve worked with dozens of budget friendly designers on Fiverr and consistently get way worse results than I’ve gotten from AI models. Will a great human designer produce better output than an AI? Maybe, but a small local event or business probably won’t have the budget to hire them or know where to find them. It’s cheaper, faster and easier to use AI to generate something that’s good enough for their purposes.

People also point out all the little flaws in the “good” examples and cite them as obvious tells that they were AI generated. I think it would be interesting to see if people could reliably distinguish between AI generated flyers and human made flyers. Sure, sometimes it’s obvious like when the AI adds those weird, cartoony people. But if the model is told not to create designs like that and stick to the styles used in the second half of the article, I expect people would have a much harder time distinguishing the human designs from the AI designs.

I find it kinda funny that even "smartest", most capable models often have a very hard time going beyond surface-level, top-of-mind associations, when faced with creative tasks.

Of course, a "Japanese Minimal Poster" has a sakura and a stylized flag of Japan, duh

A human designer would probably think that "Japan -> sakura" and "Japan -> Japanese flag" are way too obvious, too banal, too stereotypical, and, most importantly too boring. And then they would probably sit for a while and try to think of something fresher and less clichéd.

But AI has absolutely no problem with going with the cheesiest, most overused trope.

I am impressed by the number of artists that follow HN even outnumbering programmers. Programmers are not artists, artists see the world in colors while we see it in black and white (just look at this page). There are a few really great artist/programmers among us but they're a very rare specimen

For us programmers, something maybe be good enough to use or bad enough to discard, while for an artist there are a thousand details to inspect by just glancing at it, typography, space, color, message, alignment, etc and many more I am not knowledgeable enough to list.

To all artists, I admire you in a very different way, a kind of envy for not being able to see the beauty you can see in my bored green on black terminal world

It’s not complicated - the default style signals low effort. Why should I get excited about the village fete if the organizers put in the barest minimum of effort?

But there’s another reason it drives people crazy - it’s low effort trying to present as high effort. If the sign was simple Comic Sans then it would at least be charmingly honest.

The only ones that aren't horrible manage that because they're so bland there's nothing to go wrong. Look at an example with some detail, the "Now please make one in the style of a 90s drum n bass gig flyer, with early 3D/fractal computer imagery" poster.

At the top of the page we have a deformed wireframe sphere. A wireframe sphere is stylistically appropriate, but the incorrect rendering is not. The "CGI" aesthetic requires obviously computer generated lines, which in the 90s meant accurate and regular lines.

Next we have a messed-up stellated polyhedron, and a messed-up dot pattern. These also fail for the same reason. The main 3D rendering is also obviously broken, as are many other small details.

But the biggest failure is the complete misunderstanding of the culture. 90s DnB was absolutely not about "good vibes". The smiley face logo is completely inappropriate; that's associated with late 80s/early 90s rave culture, pre-DnB era. 90s DnB was much darker and edgier in tone. The scene was almost exclusively male, and it maintained a aggressive vibe carried over from jungle.

A 90s DnB event would never advertise "bringing communities together". Audiences would be repelled by such messaging. This is despite it actually doing just that, as the scene was racially integrated in a way that mainstream music at the time was not. If there's going to be pro-social messaging on the poster it has to be there only implicitly.

Ach, idk. On average people have horrible design aesthetics, yet are now so arrogant about it, because they imagine their a newly found ability to spot design generated with AI equates to them being able to spot bad design.

No, you silly geese. What you are able to spot is somebody using AI poorly. That's not you developing taste. It's the equivalent of being able to tell something is photoshopped because somebody used a default brush poorly, or masked something poorly and then confounding using Photoshop with using Photoshop poorly.

You have absolutely no way of telling when a good designer created something entirely using AI (unless they are fine with you knowing that) and that has always been true.

As somebody who made a poster for an event just few days ago... I find it funny that this probably took just as long as without AI while probably going through a less rewarding process with little control and very limited learning.

A non professional design would probably take few hours doing it the very first time, discovering the software to do it, maybe learn some shortcuts, few key principles e.g. using a background then putting things above, etc. The next time though they would probably take 30min with a better result, the time after that maybe 5min with complete control.

It's really not such a demanding process if you rely on existing building block, namely dedicated software, assets like imagine banks, fonts, etc.

One thing I've noticed with AI posters is that they're all "flat" in terms of attention. For whatever reason, they result in a post where every part is on the same level visually, and your eye does not get drawn to anything. You can't immediately see what is and isn't important.

The bad posters are absolute disasters in this regard. (And completely irredeemable in general! They are not "OK" in any way.)

But the better-stylized examples in the article aren't much better! Most of them have the same tendency. Only the minimalist Japanese and 40s Cubist styles do much better, and even those aren't structured amazingly. If you tried to add more information, I bet even the minimalist styles would become a flat and confusing.

This is the same problem I have with stock Claude prose and code. It's verbose, sure, but worse is that there's no quick way to tell what is and isn't important. In good code, you can understand the shape of the code at a glance; AI code is pretty much the opposite of that. And so are AI posters.

I work in a copy-print center where we take orders for business card, posters, flyers, invitations, and all sorts like that. Lately, I have been getting more and more AI generated artwork for these flyers and business cards, and they are not sized correctly. I can tell it's AI generated not from style, layout, or even hallucinations, but just the size. The background are a full color, the customer insists that it's the right size, but I have to tell them that if I print what they gave me, there is going to be large white borders on the sides, tops, or all around. I have had to explain to too many customers that AI doesn't know what an inch really is, as the reference images it has are different sizes. AI flyers could be the best design ever, but it will never be sized properly and will still piss off the print employee.

And I have found that if you are paying for an AI service to get these generic, wrong sized designs, you could have spent just as much going on Fiverr and gotten something that doesn't need to get a full style revision.

The author claims that the AI posters don’t have to be horrible, but fail to see that the dozen variations generated are not distinctive - they might have somewhat different typography or imaginary, but still have the same AI uniformity and smell as the crappy restaurant poster you see on the street. The core issue is not only technical, but also the lack of vision and imagination when creating art or even infographics.

>The problem with these is not so much that they’re bad. They’re OK, I don’t love them. The problem is that once you’ve seen that style 20 times it starts to irritate just from the sheer repetition.

This is one of the better statements of the issue right here. I think because people dislike the actors and economics surrounding AI they also feel a need to categorically reject any of it's products, but it's not necessarily bad in the sense of poor aesthetic taste as it is bad in it's lack of a appreciating that being novel as a style matters almost as much as the actual style and direct repetition teaches us not to like the style itself.

Have the AI drive the tool, not direct generation, is what I've found works best.

I think this is an unfair comparison. The "better" AI-generated posters in the article are all much more minimalist.

Minimalist designs have much less opportunity to insert "personality", be it that of a designer or that of an AI. No wonder they look less AI-generated, and when they do it is because some "AI-baroque" slipped through. Fancy unicode characters no human would think of are the salient one in OPs examples.

It'd be much fairer to compare AI and human for the same desired style, and yes a lot of AI-generated stuff is immediately recognizable because no one bothered to tell the AI about the desired style.

There's a similar problem with AI-generated video, but it's in the time dimension. There's a huge genre of Asian vertical dramas, and now about 17,000 a day are being cranked out by AI systems. But there are maybe ten major plots. "Lost daughter of rich family comes home" appears over and over. There are longer videos where the plot gets lost. I was watching one where it seemed like the "save the world" goal scrolled off the history buffer and the hero was off on side quest after side quest with the main goal forgotten.

This probably comes from a lack of intermediate level structure. To make a good dramatic story, you usually start from a plot summary, add character sheets, develop a plot, then a storyboard, then detail the storyboard. That way, you end up at the desired end. If you just let LLM-based systems free run, they go on forever, which is real life but bad entertainment. Unless the goal is a soap opera.

There's good stuff out there, from people who can plot.

At a certain point, pottery that looked like a child made it became the high end, because well-executed pottery was coming out of machines.

We've officially reached that point with advertisements. Save your tokens. Hire your 9-year-old niece to draw the poster by hand and you'll likely get a far better reaction from most people. Nobody goes to a fair because the poster had a "modernist / Bauhaus-influenced graphic style".